Pengaruh Trust dan Brand Image Terhadap Keputusan Pembelian Air Minum dalam Kemasan Aqua di Medan Denai

Abstract

Needs for drinking water would increasingly over population growth and increasing the effects of global warming .On the other side , for the urban population , sumber-sumber waters which were unable to meet the need for drinking water because the volume has limited and ratarata bahan-bahan is polluted waste or another so that it was suitable for consumption .At the moment , drinking water consumption total population reached 26 billion per year .The availability of safe drinking water , quality , and guaranteed health more difficult to obtain .This makes a business of bottled water is a business that is very attractive to investors .So trusts and selling price brand image as a community decision can change in buying bottled drinking water .The data used in this research include two types of data , the data obtained from the to the people or the spread of the primary and the data that has been collected by other parties or secondary. Testing validity conducted using spss 22.0 program for windows.Population in this research is people in the with a denai 58.168 people. Samples to be taken as many as the 115.Value is f hitung 9,752 with a significant degree 0,000. And f tabel value in a significant degree 95 % (a = 0,05 ) is 2,484 where ( fhitung > ftabel ) so 9,752 > 2,484; and the sig < 0,05 ( 0,000 < 0,05 ).Thus, simultaneously is significant influence between trusts and the brand image of the decision drinking water in packs a brand aqua in Medan Denai.