Hubungan Konformitas dengan Perilaku Konsumtif pada Remaja Penggemar K-Pop BTS Army Gaperta

Abstract

This research is related to find out the relationship between conformity and comsumptive behavior of adolescents K-Pop fans BTS ARMY Gaperta. This research is using quantitative approach. Sample in this research is 43 adolescent K-Pop fans and used purposive sampling technique. Data collection method uses the scale of conformity and consumptive behavior. The method of data analysis is using pearson product moments. The hypothesis in this research is a positive relation between conformity and comsumptive behavior, which means that the conformity became higher more comsumptive behavior adolescent K-Pop fans will increase. Vice versa the lower conformity, consumptive behavior will also decrease. The results showed a positive relationship between conformity and consumptive behavior, where rxy = 0.751 with a significant p = 0.000 < 0.05. Thus hypothesis is accepted. Based on the results of the study, the contribution of conformity is 56.4 % and remaining 43.6 % affected by other factors such culture, social class, family, age, economyc conditions, and gender.