Analisis Kualitas Produk Periuk dengan Metode Quality Function Deployment (QFD) pada CV. Bintang Terang Percut Sei Tuan

Abstract

This research was carried out due to lack of desire of CV. Bintang Terang Percut Sei Tuan (CV. BTPST) to improve the pot products to be increasingly loved by consumers. Even though technology and design innovation are advancing so that every company still exists in a competitive market. This has resulted in a decrease in production which has an impact on the profits of CV. BTPST significantly. The purpose of this study was conducted to determine whether the pot products are in accordance with consumer perceptions and to find out how to redesign pot products based on consumer desires. The method used to complete this study uses Quality Function Deployment (QFD). The data source used is an open questionnaire distributed to women with an age range between 20-60 years who live in the Medan Johor and Marelan areas. The distribution of open questionnaires was carried out to 384 people in each of these areas and closed questionnaires to 66 people containing 10 statements. The collected data is tested for reliability and validity manually and using SPSS. Based on the data analysis done, it was obtained that the respondent dominantly agreed in favor of the need to repair the pot in the CV. BTPST. The Reliability Test value is 0.707 while the Validity Test value is sequential 0.768; 0.332; 0.494; 0.559; 0.333; 0.516; 0.510; 0.638; 0.355; 0.620. Based on the acquisition of an open questionnaire that the pot is not currently in accordance with consumer perceptions. After identification through a closed questionnaire, it was concluded that consumers' perceptions agreed on the need for a redesign of the pot with a cylindrical shape, the bottom was given layers, covers and handles were given rubber/plastic insulators, wiped out the volume mark of water, the package was wasted time limit/lifetime, packaging made of cardboard boxes, products worth Rp. 55,000 and potency for 7-8 months.