Pengaruh Biaya Promosi Terhadap Peningkatan Volume Penjualan Pada PT. Electonik City Indonesia Plaza Medan Fair

Abstract

The existence of this promotion cost will increase the costs incurred in producing production units at PT. Electronic City Indonesia Plaza Medan Fair Medan. Produced household appliances consist of various types and shapes according to the needs of household consumers. This requires hard work from company managers to develop production units in order to get a place in the market. The purpose of this study is to obtain concrete evidence of the effect of promotional costs for orders on increasing sales volume. This research uses quantitative research methods and analysis using statistics, while the data sources come from primary data and secondary data, and the data collection technique used is through interviews from documentation. Meanwhile, to analyze the data that has been collected, simple linear regression analysis technique is used by discussing the software program and the results of the research show that promotion costs have a positive effect on sales volume each month.