Pengaruh Saluran Distribusi Dan Promosi Pada Produk Natur-E Dalam Usaha Meningkatkan Volume Penjualan Pada PT. Darya Varia Medan

Abstract

The purpose of this research is to find out how the influence of distribution and promotion channels on e-natur products in an effort to increase sales volume at PT. Darya Varia Medan. This type of research is quantitative research, where variables are measured with a Likert scale. Data collection method is done by interview (interview). With a questionnaire and study documentation. The population in this study are all shops selling e-natur products in the districts of Medan Selayang, Medan Sunggal, Medan Maimun, Medan Amplas, sampling using the saturated sampling method or better known as the census. In this study the sample used amounted to 71 stores. Data processing using SPSS version 21, with descriptive analysis and hypothesis testing multiple regression analysis. The results of this study indicate that: (1) partially distribution channel variables affect sales volume at PT. Darya Varia Medan. (2) partially fashion involvement variables affect Promotion at PT. Darya Varia Medan. (3) simultaneously there is a positive and significant effect between the distribution and promotion channel variables affecting sales volume at PT. Darya Varia Medan.