Pengaruh Kepuasan Konsumen dan Kepercayaan Konsumen Terhadap Loyalitas Konsumen Paa PT. Ikhapharmindo Putramas Cabang Medan

Abstract

The purpose of this study was to determine and analyze the Effect of Employee Satisfaction and Trust in Consumer Loyalty at PT. Ikapharmindo Putramas medan. The research method used is associative research, where variables are measured on a Likert scale. The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study were all consumers at PT. Ikapharmindo Putramas medan, amounting to 65 people. Sampling with saturated sampling method or better known as the census. In this study the total population is relatively small as many as 65 people. Data processing using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that: (1) partially Employee Satisfaction variables affect Consumer Loyalty at PT. Ikapharmindo Putramas medan. positive and significant between Employee Satisfaction and Trust variables affect Consumer loyalty at PT. Ikapharmindo Putramas medan.