Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/13136
Title: | Pengaruh Kepuasan Pelanggan dan Kepercayaan Pelanggan Service Mobil Nissan Terhadap Loyalitas Pelanggan Pada PT. Wahana Trans Lestari Medan |
Other Titles: | The Influence of Customer Satisfaction and Customer Trust Nissan Car Service on Customer Loyalty at PT. Wahana Trans Lestari Medan |
Authors: | Hutabarat, Gabriel |
metadata.dc.contributor.advisor: | Siregar, Muhammad Yamin Sabrina, Hesti |
Keywords: | kepuasan pelanggan;kepercayaan pelanggan;loyalitas pelanggan;customer satisfaction |
Issue Date: | 12-May-2020 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;158320183 |
Abstract: | Metode penelitian yang digunakan adalah regresi linier berganda dengan tingkat signifikan (0,05). Hasil penelitia ini menunjukkan bahwa kepuasan pelanggan berpengaruh secara signifikan terhadap Loyalitas Pelanggan, dengan nilai signifikan 0,001 kurang dari 0,05. Variabel kepercayaan pelanggan berpengaruh secara signifikan terhadap loyalitas pelanggan. Dengan nilai signifikan 0,002 kurang dari 0,05. Dengan itu kepuasan pelanggan dan kepercayaan pelanggan berpengaruh secara signifikan terhadap loyalitas pelanggan, denga nilai signifikan 0,004 kurang dari 0,05. The research method used is multiple linear regression with a significant level (0.05). The results of this study indicate that customer satisfaction has a significant effect on customer loyalty, with a significant value of 0.001 less than 0.05. The variable of customer trust significantly influences customer loyalty. With a significant value of 0.002 less than 0.05. With that customer satisfaction and customer trust significantly influence customer loyalty, with a significant value of 0.004 less than 0.05. |
Description: | 84 Halaman |
URI: | http://repository.uma.ac.id/handle/123456789/13136 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
158320183 - Gabriel Hutabarat - Chapter IV.pdf Restricted Access | Chapter IV | 1.81 MB | Adobe PDF | View/Open Request a copy |
158320183 - Gabriel Hutabarat - Fulltext.pdf | Cover, Abstract, Chapter I,II,III,Bibliography | 4.11 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.