Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/14284
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dc.contributor.advisorSyahrial, Hery-
dc.contributor.advisorAgustiono-
dc.contributor.authorApriadi-
dc.date.accessioned2021-05-24T07:45:19Z-
dc.date.available2021-05-24T07:45:19Z-
dc.date.issued2013-04-24-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/14284-
dc.description17 halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui apakah Citra Merek berpengaruh terhadap keputusan pembelian Pipa Pvc Wavin, apakah Kualitas Produk berpengaruh terhadap keputusan pembelian produk Pipa Pvc Wavin, apakah Citra Merek dan Kualitas Produk berpengaruh terhadap keputusan pembelian Pipa .Pvc Wavin pada CV Putra Mas Pratama di Medan. Sampel dalam penelitian ini adalah para pelanggan Toko Cat dan Bahan Bangunan yang berbelanja produk Pipa Pvc Wavin pada CV. Putra Mas Pratama di Medan. Sedangkan teknik pengiumpulan data menggunakan data primer berupa daftar pertanyaan angket Teknik analisis yang dipergunakan adalah analisa regresi linear berganda dengan memakai program software SPSS 19.00 for windows. Berdasarkan Hasil pengolahan data dengan menggunakan program software SPSS 19.00 for windows, nilai koefesien determinasi (R2) sebesar 0,724 artinya peranan Citra Merek dan Kualitas Produk mampu menjelaskan variable Keputusan Pembelian sebesar 72,4 o/o. Sisanya 27,6 o/o di jelaskan oleh sebab-sebab lain di luar model.-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------This study aims to determine whether the Brand Image affects the purchasing decision of Wavin Pvc Pipe, whether the Product Quality affects the purchasing decision of Wavin Pvc Pipe, whether the Brand Image and Product Quality affect the purchase decision of Wavin Pvc Pipe at CV Putra Mas Pratama in Medan. The sample in this study were customers of Paint and Building Materials Stores who shop for Wavin Pvc Pipe products at CV. Putra Mas Pratama in Medan. While the data collection technique uses primary data in the form of a questionnaire. The analysis technique used is multiple linear regression analysis using the SPSS 19.00 for windows software program. Based on the results of data processing using the SPSS 19.00 for windows software program, the coefficient of determination (R2) of 0.724 means that the role of Brand Image and Product Quality is able to explain the Purchasing Decision variable of 72.4 o / o. The remaining 27.6 o / o is explained by reasons other than the model.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;098320166-
dc.subjectcitra mereken_US
dc.subjectkualitas produken_US
dc.subjectkeputusan pembelianen_US
dc.subjectpipa pvc wavinen_US
dc.subjectCV Putra Mas Pratamaen_US
dc.subjectbrand imageen_US
dc.subjectproduct qualityen_US
dc.subjectbuying decisionen_US
dc.titlePengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pipa PVC Wavin Pada CV.Putra Mas Pratama Di Medanen_US
dc.title.alternativeThe Influence of Brand Image and Product Quality on Purchasing Decisions of Wavin PVC Pipe at CV.Putra Mas Pratama in Medanen_US
dc.typeThesisen_US
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