Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/15845
Title: | Pengaruh Green Marketing dan Corporate Sosial Resfonsibility terhadap Keputusan Pembelian produk Oriflame di Kecamatan Medan Polonia |
Other Titles: | The Influence of Green Marketing and Corporate Social Responsibility on Decision to Purchase Oriflame products in Medan Polonia District |
Authors: | Pratama, Irham Adam |
metadata.dc.contributor.advisor: | Lubis, Adellina |
Keywords: | green marketing;corporate sosial resfonsibility;keputusan pembelian;green marketing;corporate sosial resfonsibility;buying decision |
Issue Date: | 9-Aug-2021 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;178320084 |
Abstract: | Penelitihan ini memiliki tujuan untuk mengetahui apakah Green Marketing perbengaruh signifikan terhadap keputusan pembelian produk Oriflame di Kecamatan Medan Polonia, serta untuk mengetahui apakah Corporate Sosial Resfonsibility berpengaruh signifikan terhadap keputusan pembelian produk Oriflame di Kecamatan Medan Polonia. Populasi dalam penelitihan ini adalah konsumen Oriflame. Sampel dalam penelitian ini sebanyak sebesar 66 responden dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini dapat dilihat bahwa Green Marketing (X1) berpengaruh positif signifikan terhadap Keputusan Pembelian Produk Oriflame di Kecamatan Medan Polonia, Corporate Sosial Resfonsibility (X2) berpengaruh positif signifikan terhadap Keputusan Pembelian Produk Oriflame di Kecamatan Medan Polonia. This research aims to determine whether Green Marketing has a significant effect on purchasing decisions for Oriflame products in Medan Polonia District, and to determine whether Corporate Social Responsibility has a significant effect on purchasing decisions for Oriflame products in Medan Polonia District. The population in this research is Oriflame consumers. The sample in this study amounted to 66 respondents using multiple linear regression analysis. The results of this study can be seen that Green Marketing (X1) has a significant positive effect on Oriflame Product Purchase Decisions in Medan Polonia District, Corporate Social Responsibility (X2) has a significant positive effect on Oriflame Product Purchase Decisions in Medan Polonia District. |
Description: | 67 Halaman |
URI: | http://repository.uma.ac.id/handle/123456789/15845 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
178320084 - Irfan Adam Pratama - Fulltext.pdf | Cover, Abstract, Chapter I,II,III,Bibliography | 1.49 MB | Adobe PDF | View/Open |
178320084 - Irfan Adam Pratama - Chapter IV.pdf Restricted Access | Chapter IV | 657.06 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.