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Title: | Pengaruh Kualitas Layanan Digital Banking dan Nisbah Bagi Hasil Tabungan Mudharabah terhadap Loyalitas Nasabah pada PT. Bank Syariah Indonesia KCP Medan Iskandar Muda 2 |
Other Titles: | Effect of Digital Banking Service Quality and Profit Sharing Ratio of Mudharabah Savings on Customer Loyalty at PT. Bank Syariah Indonesia KCP Medan Iskandar Muda 2 |
Authors: | Aurellia, Putri Yofa |
Keywords: | kualitas layanan digital banking;nisbah bagi hasil tabungan mudharabah;loyalitas nasabah;quality of digital banking services;profit sharing ratio for mudharabah savings;customer loyalty |
Issue Date: | 9-Sep-2022 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;188330137 |
Abstract: | Penelitian ini dilakukan untuk mengetahui pengaruh Kualitas Layanan Digital Banking dan Nisbah Bagi Hasil Tabungan Mudharabah terhadap Loyalitas Nasabah pada PT Bank Syariah Indonesia KCP Medan Iskandar Muda 2. Jenis penelitian ini adalah jenis asosiatif kausal. Teknik pengambilan sampel dalam penelitian ini menggunakan non probability sampling dan menggunakan metode purposive sampling dengan menyebarkan kuesioner kepada 86 sampel yaitu nasabah yang menggunakan layanan digital banking dan tabungan mudharabah pada PT Bank Syariah Indonesia KCP Medan Iskandar Muda 2. Alat bantu yang digunakan dalam mengolah data adalah perangkat lunak Statistical Package for the Social Science 20 (SPSS 20). Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Secara parsial Kualitas Layanan Digital Banking berpengaruh positif dan signifikan terhadap loyalitas nasabah, begitu juga dengan Nisbah Bagi Hasil Tabungan Mudharabah berpengaruh positif dan signifikan terhadap loyalitas nasabah. Secara simultan Kualitas Layanan Digital Banking dan Nisbah Bagi Hasil Tabungan Mudharabah berpengaruh positif dan signifikan terhadap Loyalitas Nasabah. Koefisien determinasi (Adjusted R Square) menunjukkan Kualitas Layanan Digital Banking dan Nisbah Bagi Hasil Tabungan Mudharabah dalam menjelaskan Loyalitas Nasabah adalah 56,3% sedangkan sisanya yaitu 43,7% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini. This study was conducted to determine the effect of Digital Banking Service Quality and Profit Sharing Ratio on Mudharabah Savings on Customer Loyalty at PT Bank Syariah Indonesia KCP Medan Iskandar Muda 2. This type of research is a causal associative type. The sampling technique in this study uses non-probability sampling and uses purposive sampling method by distributing questionnaires to 86 samples, namely customers who use digital banking services and mudharabah savings at PT Bank Syariah Indonesia KCP Medan Iskandar Muda 2. The tool used in processing the data is the Statistical Package for the Social Science 20 (SPSS 20) software. The data analysis method used in this study is multiple linear regression. Partially, the Quality of Digital Banking Services has a positive and significant effect on customer loyalty, as well as the Profit Sharing Ratio for Mudharabah Savings has a positive and significant effect on customer loyalty. Simultaneously the Quality of Digital Banking Services and Profit Sharing Ratio of Mudharabah Savings have a positive and significant effect on Customer Loyalty. The coefficient of determination (Adjusted R Square) shows Digital Banking Service Quality and Mudharabah Savings Profit Sharing Ratio in explaining Customer Loyalty is 56.3% while the remaining 43.7% is explained by other variables not examined in this study. |
Description: | 134 Halaman |
URI: | http://repository.uma.ac.id/handle/123456789/18759 |
Appears in Collections: | SP - Accountancy |
Files in This Item:
File | Description | Size | Format | |
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188330137 - Putri Yofa Aurellia - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.74 MB | Adobe PDF | View/Open |
188330137 - Putri Yofa Aurellia - Chapter IV.pdf Restricted Access | Chapter IV | 570.48 kB | Adobe PDF | View/Open Request a copy |
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