Analisis Tes Usability Menggunakan Metode Eye Tracking Pada Website AOC Universitas Medan Area

Abstract

Berdasarkan hasil dari studi awal yang dilakukan dengan penyebaran kuesioner google form secara online terhadap website AOC UMA. Dengan alamat url aoc.uma.ac.id. kepada 20 orang sampel, mahasiswa dalam hal memahami alur navigasi mengalami kesulitan karena menu yang ditampilkan cukup banyak dan memakan banyak langkah. Sehingga menyebabkan keluhan dan jarangnya tingkat pemakaian pada mahasiswa Universitas Medan Area. Penelitian ini bertujuan untuk mengetahui hasil usability testing pada website AOC Universitas Medan Area menggunakan metode eye tracking dan kuesioner SUS. Eye tracking merupakan metode yang membantu peneliti memahami perhatian visual, dengan eye tracking kita dapat mendeteksi dimana pengguna melihat, seberapa lama mereka melihat, dan urutan mereka melihat. Pengujian ini dilakukan dengan cara memberikan beberapa task yang dikerjakan responden, untuk melihat keberhasilan setiap task dan waktu pengerjaan responden. Kemudian dilakukan penyebaran kuesioner SUS untuk mengetahui tingkat kepuasan responden. Hasil yang diperoleh pada penelitian ini berdasarkan perhitungan tingkat efektivitas pada Task 1 diperoleh persentase sebesar 68,75%, pada Task 2 diperoleh persentase sebesar 73,03%, dan pada Task 3 diperoleh persentase sebesar 90,38%. Berdasarkan perhitungan tingkat efisiensi, diperoleh Timed Based Efficiency (TBE) Task 1 = 0,029 goals/sec, TBE Task 2 = 0,030 goals/sec, dan TBE Task 3 = 0,041 goals/sec, serta diperoleh Overall Realtive Efficiency (ORE) Task 1 = 64,22%, ORE Task 2 = 68,95%, ORE Task 3 = 87,77%. Berdasarkan hasil perhitungan kuesioner pada faktor kepuasan diperoleh rata-rata skor 70,47 yang menunjukkan bahwa website tersebut masuk ke dalam kategori acceptable, dengan rating Good, dan pada peringkat C. Based on the result of the initial study conducted, it was by distributing the online google form questionnaire to the AOC UMA website. At the URL address aoc.uma.ac.id. to 20 samples found that students understanding the navigation flow had difficulty because the menus displayed were quite a lot and took many steps. So that caused complaints and an infrequent level of use among the University of Medan Area students. This study aimed to determine the results of usability testing on the AOC website of the University of Medan Area using the eye tracking method and the SUS qestionnaire. Eye tracking is a method that helps researchers understand visual attention, we can detect where users are looking, how long they are looking, and the order they are looking. The test was conducted by giving several tasks performed by the respondent, to find out the success of each task and the respondent’s processing time. Then, the SUS questionnaire was distributed to determine the level of satisfaction of the respondents. The results ini this study based on the calculation of the effectiveness level in Task 1 obtained a percentage of 68.75%, in Task 2 a percentage of 73.03%, and in Task 3 a percentage of 90,38%. Based on the calculation of the efficiency level, it obtained the Timed Based Efficiency (TBE) Task 1 = 0.029 goals/sec, TBE Task 2 = 0.030 goals/sec, and Task 3 = 0.041 goals/sec, and Overall Relative Efficiency (ORE) Task 1 = 64.22%, ORE Task 2 = 68.95%, ORE Task 3 = 87.77%. Thus, based on the questionnaire calculation on the satisfaction factor, an average score of 70.47 indicated that the website was in the acceptable category, with a Good rating, and a C rank.