Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/20106
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dc.contributor.advisorSahir, Syafrida Hafni-
dc.contributor.authorSuhendra-
dc.date.accessioned2023-06-27T01:11:00Z-
dc.date.available2023-06-27T01:11:00Z-
dc.date.issued2023-04-12-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/20106-
dc.description96 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui apakah Influencer Marketing dan Social Media Marketing mempunyai pengaruh terhadap minat beli. Populasi yang digunakan dalam penelitian ini yakni Masyarakat Generasi Z di Kecamatan Pancur Batu, Deli Serdang. Penelitian ini menggunakan sebanyak 100 responden, dengan menggunakan rumus Slovin sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda,uji t dan koefisien determinasi (R2) dengan menggunakan software SPSS (Statistic Product and Service Solution). Data penelitian bersumber dari data primer dan diambil dengan cara menyebar kuesioner. Hasil penelitian menunjukkan bahwa terdapat hubungan antara variabel independen yaitu Influenecer Marketing dan Social Media marketing terhadap variabel dependen minat beli. Influencer Marketing dan Social Media Marketing diperoleh nilai t adalah t hitung > t table sehingga variabel Influencer Marketing dan Social Media Marketing berpengaruh positif dan signifikan terhadap minat beli produk skincare Ms glow. Dapat disimpulkan bahwa variabel Influencer Marketing (X1), Social Media Marketing (X2), berpengaruh positif dan signifikan terhadap variabel minat beli (Y) This study aims to determine whether Influencer Marketing and Social Media Marketing have an influence on buying interest. The population used in this study is the Generation Z community in Pancur Batu District, Deli Serdang. This study used 100 respondents, using the Slovin formula as a sampling technique. Hypothesis testing in this study uses statistical analysis consisting of validity test, reliability test, classical assumption test, multiple linear regression, t test and coefficient of determination (R2) using SPSS software (Statistic Product and Service Solution). Research data sourced from primary data and taken by distributing questionnaires. The results showed that there was a relationship between the independent variables, namely Influencer Marketing and Social Media marketing, on the dependent variable of buying interest. Influencer Marketing and Social Media Marketing, the value of t is t arithmetic > t table so that the variables of Influencer Marketing and Social Media Marketing have a positive and significant effect on buying interest in Ms glow skincare products. It can be concluded that the variable Influencer Marketing (X1), Social Media Marketing (X2), has a positive and significant effect on the buying interest variable (Y)en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;188320042-
dc.subjectinfluencer marketingen_US
dc.subjectsocial media marketingen_US
dc.subjectminat belien_US
dc.subjectbuying interesten_US
dc.titlePengaruh Influencer Marketing dan Social Media Marketing terhadap Minat Beli Produk Skincare pada Masyarakat Generasi Z Kecamatan Pancur Batu (Studi pada Konsumen Produk Skincare Merek Ms Glow)en_US
dc.title.alternativeThe Effect of Influencer Marketing and Social Media Marketing on Interest in Buying Skincare Products in the Generation Z Community of Pancur Batu District (Study on Consumers of Ms Glow Brand Skincare Products)en_US
dc.typeSkripsi Sarjanaen_US
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188320042 - Suhendra - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.51 MBAdobe PDFView/Open
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