Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/21649
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dc.contributor.advisorHarahap, Dinda Permata Sari-
dc.contributor.authorAritonang, Lili Olivia-
dc.date.accessioned2023-10-25T02:45:32Z-
dc.date.available2023-10-25T02:45:32Z-
dc.date.issued2023-09-29-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/21649-
dc.description100 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui pengaruh kontrol diri terhadap keputusan pembelian album musik dan merchaind pada komunitas penggemar K-Pop Army dimedan. Penelitian ini mengacu pada metode kuantitatif dengan analisis korelasional. Skala yang digunakaln dalam penelitian ini adalah skala kontrol diri dan skala keputusan pembelian, dimana subyek dalam penelitian ini adalah penggemar K-Pop Army dimedan yang berjumlah 87 orang. Guna mendekati permasalahan ini dipergunakan acuan teori dari Ghuffron dan rinaswati (2012). Teknik pengambilan data menggunakan non-probability sampling dengan teknik sampling purposive. Subjek dalam penelituan ini adalah penggemar K-Pop Army dimedan tepatnya di grup army yummy medan. Berdasarkan hasil perhitungan analisis korelasi maka dapat diketahui bahwa terdapat pengaruh negatif, dilihat dari hasil penelitian yang menunjukkan koefisien linieritas rxy= -0,610 dengan p= 0,000 < 0,010 dengan arti semakin rendah kontrol diri maka semakin tinggi keputusan pembelian pada komunitas K-Pop Army di Medan This study aims to determine the effect of self-control on the decision to purchase music albums and merchandise in the K-Pop Army fan community in Medan. This research refers to the quantitative method with correlational analysis. The scale used in this study is the self-control scale and the purchase decision scale, where the subjects in this study were 87 K-Pop Army fans in Medan. In order to approach this problem, a theoretical reference from Ghuffron and Rinaswati (2012) is used. The data collection technique uses non-probability sampling with a purposive sampling technique. The subjects in this research were K-Pop Army fans in the field, to be precise, in the army yummy field group. Based on the results of the calculation of the correlation analysis, it can be seen that there is a negative influence, seen from the results of the study showing the linearity coefficient rxy = -0.610 with p = 0.000 <0.010, meaning that the lower the self-control, the higher the purchasing decision in the K-Pop Army community in Medanen_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198600192-
dc.subjectSelf controlen_US
dc.subjectPurchase decisionen_US
dc.subjectK-Pop fansen_US
dc.subjectKontrol dirien_US
dc.subjectKeputusan pembelianen_US
dc.titlePengaruh Kontrol Diri Terhadap Keputusan Pembelian Album Musik Dan Merchaind Pada Komunitas Penggemar K-Pop Army Di Medanen_US
dc.title.alternativeThe Influence of Self-Control on Music Album and Merchandise Purchase Decisions in the K-Pop Army Fan Community in Medanen_US
dc.typeThesisen_US
Appears in Collections:SP - Psychology

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