Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/21902
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dc.contributor.advisorHasman, Haryaji Catur Putera-
dc.contributor.authorSimanungkalit, Betharia Agus Melli-
dc.date.accessioned2023-11-11T04:24:23Z-
dc.date.available2023-11-11T04:24:23Z-
dc.date.issued2023-10-13-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/21902-
dc.description96 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui pengaruh media sosial dan tren glow up terhadap minat beli produk kosmetik pada penghuni kos di Padang Bulan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi pada penelitian ini adalah penghuni kos di Padang Bulan dengan sempel 90 responden. Teknik analisis data dengan menggunakan uji regresi linier berganda. Hasil penelitian menunjukan bahwa secara parsial media sosial TikTok berpengaruh positif dan signifikan terhadap minat beli, dan tren glow up berpengaruh positif dan signifikan terhadap minat beli. Secara simultan, media sosial TikTok dan tren glow up berpengaruh positif dan signifikan terhadap minat beli. Hasil koefisien determinasi menunjukan bahwa variabel dependen media sosial TikTok dapat dijelaskan oleh variabel tren glow up dan minat beli sebesar 17,3%, sisanya 82,7% dipengaruhi oleh variabel-variabel lain diluar dari penelitian ini. This study aims to determine the effect of social media and glow up trends on buying interest in cosmetic products for boarders in Padang Bulan. This research uses quantitative methods with an associative approach. The population in this study were boarders in Padang Bulan with a sample of 90 respondents. Data analysis techniques using multiple linear regression tests. The results showed that partially TikTok social media has a positive and significant effect on buying interest, and the glow up trend has a positive and significant effect on buying interest. Simultaneously, TikTok social media and glow up trends have a positive and significant effect on buying interest. The coefficient of determination shows that the dependent variable TikTok social media can be explained by the glow up trend variable and purchase intention by 17.3%, the remaining 82.7% is influenced by other variables outside of this study.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198320177-
dc.subjectTiktok Social Mediaen_US
dc.subjectGlow Up Trenden_US
dc.subjectPurchase intentionen_US
dc.subjectMedia Sosial TikToken_US
dc.subjectMinat Belien_US
dc.titlePengaruh Media Sosial Tiktok Dan Tren Glow Up Terhadap Minat Beli Produk Kosmetik Pada Penghuni Kos Di Padang Bulanen_US
dc.title.alternativeThe Influence of Tiktok Social Media and the Glow Up Trend Regarding Interest in Buying Cosmetic Products For Boarding House Residents in Padang Bulanen_US
dc.typeThesisen_US
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198320177 - Betharia Agus Melli Simanungkalit - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.89 MBAdobe PDFView/Open
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