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https://repositori.uma.ac.id/handle/123456789/23018| Title: | Analisa Perilaku Konsumen dalam Keterlibatannya Membeli Produk Sabun Lifebuoy Cair pada Toko Alfamart Tanjung Rejo Medan |
| Other Titles: | Analysis of Consumer Behavior in Involvement in Purchasing Liquid Lifebuoy Soap Products at the Alfamart Tanjung Rejo Store, Medan |
| Authors: | Butar Butar, Rendhy Mateus |
| metadata.dc.contributor.advisor: | Effendi, Ihsan Siregar, M. Yamin |
| Keywords: | kelompok acuan;keadaan ekonomi;motivasi;Keputusan Pembelian;Economic Situation;Buying decision |
| Issue Date: | 2015 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;108320101 |
| Abstract: | Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kelompok acuan, pendapatan dan motivasi terhadap keputusan pembelian dalam keterlibatanya membeli produk sabun lifebuoy cair pada toko alfamart tanjung rejo medan. The purpose of this research is to determine the influence of groups reference, income and motivation for purchasing decisions His involvement was buying liquid Lifebuoy soap products at the Tanjung Alfamart store Medan Rejo. |
| Description: | 56 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/23018 |
| Appears in Collections: | SP - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 108320101 - Rendhy Mateus Butar Butar - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 3.37 MB | Adobe PDF | View/Open |
| 108320101 - Rendhy Mateus Butar Butar - Chapter IV.pdf Restricted Access | Chapter IV | 1.27 MB | Adobe PDF | View/Open Request a copy |
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