Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/23635
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dc.contributor.advisorTarigan, Eka Dewi Setia-
dc.contributor.authorFebriani, Amelia-
dc.date.accessioned2024-03-28T04:16:03Z-
dc.date.available2024-03-28T04:16:03Z-
dc.date.issued2024-01-18-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/23635-
dc.description90 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui pengaruh Beauty Influencer dan Korean Wave terhadap keputusan pembelian produk Skincare Korea pada masyarakat Kecamatan Medan Sunggal. Populasi pada penelitian ini adalah masyarakat Kecamatan Medan Sunggal dengan jumlah 131.741 jiwa. Teknik pengambilan sampel dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner kepada 100 responden. Pengolahan data dilakukan dengan uji regresi linear berganda, uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis dan koefisien determinasi mengguakan SPSS 26. Hasil penelitian menunjukkan bahwa Beauty Influencer berpengaruh positif dan signifikan terhadap keputusan pembelian dan Korean Wave berpengaruh positif dan signifikan terhadap keputusan pembelian. Beauty Influencer dan Korean Wave berpengaruh bersamasama terhadap keputusan pembelian. This research aims to determine the influence of Beauty Influencers and the Korean Wave on purchasing decisions for Korean Skincare products in the people of Medan Sunggal District. The population in this study was the people of Medan Sunggal District with a total of 131,741 people. The sampling technique in this research was carried out by distributing questionnaires to 100 respondents. Data processing was carried out using multiple linear regression tests, validity tests, reliability tests, classical assumption tests, hypothesis tests and coefficient of determination using SPSS 26. The results of the study showed that Beauty Influencers had a positive and significant effect on purchasing decisions and the Korean Wave had a positive and significant effect on purchasing decisions. Beauty Influencers and the Korean Wave jointly influence purchasing decisions.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198320399-
dc.subjectBeauty Influenceren_US
dc.subjectKorean Waveen_US
dc.subjectand Purchasing Decisionsen_US
dc.subjectKorean Wave dan Keputusan Pembelianen_US
dc.titlePengaruh Beauty Influencer Dan Korean Wave Terhadap Keputusan Pembelian Produk Skincare Korea (Studi Kasus Pada Masyarakat Kecamatan Medan Sunggal)en_US
dc.title.alternativeThe Influence of Beauty Influencers and the Korean Wave Regarding Product Purchasing Decisions Korean Skincare (Case Study in Medan District Community single)en_US
dc.typeThesisen_US
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