Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/23903
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dc.contributor.advisorSalqaura, Siti Alhamra-
dc.contributor.authorfebryzadly, Faras Cattleya-
dc.date.accessioned2024-05-08T05:05:42Z-
dc.date.available2024-05-08T05:05:42Z-
dc.date.issued2024-04-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/23903-
dc.description100 Halamanen_US
dc.description.abstractKemajuan teknologi digital membuat perubahan pada gaya hidup konsumen, semakin banyak orang yang memilih menggunakan internet untuk berbelanja online daripada berbelanja secara langsung siaran langsung telah berkembang sebagai teknik pamer yang umum, yang memengaruhi pilihan pembelian pembeli. tujuan penelitian ini adalah: (1) Pengaruh Live Streaming Terhadap Buying Decision, (2) Pengaruh Online Customer Review Terhadap Buying Decision, (3) Pengaruh Live Streaming dan Online Customer Review Terhadap Buying Decision Pelanggan Radysa Medan di Shopee. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Dengan menyebarkan kuesioner kepada 86 responden pengikut Radysa di Kota Medan. Teknik analisis data menggunakan regresi linier berganda. Dengan hasil penelitian: (1) Live Streaming (X1) mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), dibuktikan dengan nilai t-hitung 1,754 > t-tabel 1,292 dan signifikansi sebesar 0,080 < 0,1, (2) Pelanggan Online Review (X2) mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), dibuktikan dengan nilai t-value 18,433 > t-tabel 1,292 dan signifikansi sebesar 0,083 < 0,1, (3) Live Streaming (X1) dan Online Customer Review (X2 ) secara bersama-sama (simultan) mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), dibuktikan dengan nilai t-hitung 175,980 > t-tabel 2,37 dan signifikansi sebesar 0,001 < 0,1. With the progression of computerized innovation, buyer way of life has been affected, leading to a move towards online shopping over conventional retail. Research Problem and Aim: (1) The influence of Live Streaming on Buying Decisions, (2) The influence of Online Customer Review on Purchase Decisions, (3) The Influence of Live Streaming and Online Customer Review on Buying Decision of Radysa Medan customers on Shopee. The research method used in this research is quantitative. By distributing questionnaires to 86 respondent followers Radysa in Medan City. The data analysis technique uses multiple linear regression. With the result study: (1) Live Streaming (X1) has a positive and significant influence on Buying Decisions (Y), evidenced by t-value 1.754 > t-tabel 1.292 and a significant of 0.080 < 0.1, (2) Online Customer Review (X2) has a positive and significant influence on Buying Decisions (Y), evidenced by t-value 18.433 > t-tabel 1.292 and a significant of 0.083 < 0.1, (3) Live Streaming (X1) and Online Customer Review (X2) together (simultaneously) have a positive and significant influence on Purchase Decisions (Y), evidenced by t-value 175.980 > ttabel 2.37 and a significant of 0.001 < 0.1.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;208320114-
dc.subjectLive Streamingen_US
dc.subjectOnline Customer Reviewen_US
dc.subjectBuying Decisionen_US
dc.titlePengaruh Live Streaming dan Online Customer Review Terhadap Buying Decision Pada Pelanggan Radysa Medan Di Shopeeen_US
dc.title.alternativeThe Influence of Live Streaming and Online Customer Reviews on Buying Decisions for Radysa Medan Customers at Shopeeen_US
dc.typeThesisen_US
Appears in Collections:SP - Management

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208320114 - Faras Cattleya Febrizadly - Chapter IV.pdfChapter IV648.26 kBAdobe PDFView/Open
208320114 - Faras Cattleya Febrizadly - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.12 MBAdobe PDFView/Open


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