Body Image Remaja yang Dipengaruhi oleh Feminitas Budaya Boneka Barbie (Barbie Culture)

Abstract

Barbie culture emerged and developed on the basis of one's childhood experience of playing with Barbie doll. As a cultural icon, Barbie is a representation of modern idle class feminity that later become so expected and confirmed to the reality of life. Barbie, indirectly become the symbol of perfect body shape and an iconic figure who is wanted by the majority of women, both adolescents and adult. The method used in this research is a method of indepth interviews and observation. Based on research result, it can be seen on the first respondent (Jihan, 20 years old) who has a physical concept of ideal feminity is aimed at the Barbie doll. Negative physical self-concept which emerged from respondent less accepting of her body. Respondent also experienced beauty pressure in the form of eating disorder. While, second respondent (Caca, 17 years old) who has a physical concept of ideal feminity directed at the actress, Jessica Alba who is considered has a proportional body shape. Respondent were also less accepting of her body and has judgement that her body was too skinny and shapeless