Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/27564
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dc.contributor.advisorIsabela, Rehia K-
dc.contributor.advisorAuza, Ara-
dc.contributor.authorPutra, M. Ugeng Dwi-
dc.date.accessioned2025-06-23T01:57:04Z-
dc.date.available2025-06-23T01:57:04Z-
dc.date.issued2024-07-15-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/27564-
dc.description95 Halamanen_US
dc.description.abstractPenelitian ini dilatar belakangi oleh pertumbuhan bisnis warung kopi yang menjamur. Banyaknya bisnis warung kopi yang berkembang membuat para pengusaha warung kopi harus memiliki strategi pemasaran untuk bertahan ditengah persaingan yang semakin sengti. This research is motivated by the growth of mushrooming coffee shop businesses. The number of growing coffee shop businesses makes coffee shop entrepreneurs have to have a marketing strategy to survive amidst increasingly fierce competition.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;178530083-
dc.subjectkomunikasi pemasaranen_US
dc.subjectmarketing communicationsen_US
dc.subjectMouen_US
dc.titleStrategi Komunikasi Pemasaran Kedai Kopi Akhirnya Coffeeen_US
dc.title.alternativeCoffee Shop Marketing Communication Strategy Finally Coffeeen_US
dc.typeThesisen_US
Appears in Collections:SP - Communication Science

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