Pengaruh Organizational Creativity Dan Organizational Innovation Terhadap Organizational Performance Pada PT. Perkebunan Nusantara IV Regional I Medan

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara organizational creativity dan organizational innovation terhadap organizational performance pada PT. Perkebunan Nusantara IV Regional I Medan secara parsial. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 165 karyawan yang dipilih menggunakan stratified proportional sampling dan convenience sampling. Data disebarkan kepada responden menggunakan kuesioner dengan skala likert 1-5 yang disebar secara langsung dan juga melalui google form. Selanjutnya, data yang diperoleh dianalisis menggunakan regresi linear berganda dengan software SPSS versi 23. Hasil analisis menunjukkan adanya pengaruh positif dan signifikan antara organizational creativity terhadap organizational performance, demikian juga terdapat pengaruh positif dan signifikan antara organizational innovation terhadap organizational performance. Penelitian ini memberikan kontribusi integrasi organizational creativity dan organizational innovation terhadap organizational performance dalam satu kerangka penelitian, yang pada studi sebelumnya sepengetahuan peneliti belum ditemukan, dan juga memperkaya kajian literatur terkait antecedent organizational performance pada konteks penelitian sektor perkebunan. Selanjutnya, penelitian ini memberi masukan kepada pimpinan tentang pentingnya organizational creativity dan organizational innovation dalam meningkatkan kinerja organisasi. This study aims to determine the effect of organizational creativity and organizational innovation on organizational performance at PT. Perkebunan Nusantara IV Regional I Medan partially. This study uses a quantitative approach with a sample of 165 employees selected using stratified proportional sampling and convenience sampling. Data were distributed to respondents using a questionnaire with a Likert scale of 1-5, which was distributed directly and also via Google Form. Furthermore, the data obtained were analyzed using multiple linear regression with SPSS software version 23. The results of the analysis showed a positive and significant effect of organizational creativity on organizational performance, as well as a positive and significant effect of organizational innovation on organizational performance. This study contributes to the integration of organizational creativity and organizational innovation on organizational performance in one research framework, which, to the best of the researcher's knowledge, has not been found in previous studies, and also enriches the literature review related to antecedents of organizational performance in the context of plantation sector research. Furthermore, this study provides input to leaders about the importance of organizational creativity and organizational innovation in improving organizational performance.