Pengaruh Daya Tarik Wisata, Fasilitas, Dan Aksebilitas Terhadap Keputusan Berkunjung Wisata Alam (Studi Kasus Pada Pengunjung Wisata Sungai Ginting Desa Sampe Cita)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik, aksesibilitas dan fasilitas secara simultan terhadap keputusan berkunjung di objek wisata Sungai Ginting Desa Sampe Cita. Variabel independen penelitian ini adalah Daya tarik (X1) fasilitas (X2) dan aksebilitas (X3) dan variabel dependen keputusan berkunjung (Y). Jumlah populasi sebanyak 130 orang dan sampel sebanyak 95 responden. Metode analisis yang digunakan adalah uji validitas, uji realibilitas, dan uji signifikansi koefisien korelasi berganda (uji simultan/ uji F) Hasil dari penelitian ini adalah daya tarik berpengaruh signifikan terhadap keputusan berkunjung di objek wisata Sungai Ginting Desa Sampe Cita. Dengan mengunakan analisis korelasi rank spearman diperoleh nilai rs sebesar 0,295 yang berarti ada pengaruh yang positif dan signifikan antara Daya Tarik dengan keputusan berkunjung. Aksesbilitas berpengaruh signifikan terhadap keputusan berkunjung di objek wisata Sungai Ginting Desa Sampe Cita. Dengan mengunakan analisis korelasi rank spearman diperoleh nilai rs sebesar 0,337 yang berarti ada pengaruh yang positif dan signifikan antara Aksesbilitas dengan keputusan berkunjung. Fasilitas berpengaruh signifikan terhadap keputusan berkunjung di objek wisata Sungai Ginting Desa Sampe Cita. Dengan mengunakan analisis korelasi rank spearman diperoleh nilai rs sebesar 0,312 yang berarti ada pengaruh yang positif dan signifikan antara fasilitas dengan keputusan berkunjung. This research aims to determine the influence of attractiveness, accessibility and facilities simultaneously on the decision to visit the Ginting River tourist attraction in Sampe Cita Village. The independent variables of this research are attractiveness (X1), facilities (X2) and accessibility (X3) and the dependent variable is the decision to visit (Y). The total population was 130 people and the sample was 95 respondents. The analytical methods used are validity tests, reliability tests, and multiple correlation coefficient significance tests (simultaneous test/F test). The results of this research are that attractiveness has a significant influence on the decision to visit the Ginting River tourist attraction in Sampe Cita Village. By using Spearman rank correlation analysis, an RS value of 0.295 was obtained, which means there is a positive and significant influence between attractiveness and the decision to visit. Accessibility has a significant influence on the decision to visit the Sungai Ginting tourist attraction in Sampe Cita Village. By using Spearman rank correlation analysis, an RS value of 0.337 was obtained, which means there is a positive and significant influence between accessibility and the decision to visit. Facilities have a significant influence on the decision to visit the Sungai Ginting tourist attraction in Sampe Cita Village. By using Spearman rank correlation analysis, an RS value of 0.312 was obtained, which means there is a positive and significant influence between facilities and the decision to visit.