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Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/28100
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dc.contributor.advisorSiregar, Muhammad Yamin-
dc.contributor.authorDeliana, Rachma Yunita-
dc.date.accessioned2025-08-25T02:19:43Z-
dc.date.available2025-08-25T02:19:43Z-
dc.date.issued2025-02-19-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/28100-
dc.description101 Halamanen_US
dc.description.abstractTujuan dari penelitian ini adalah untuk menganalisis pengaruh Citra Merek kualitas produk terhadap keputusan pembelian melalui kepuasan pelanggan pada UMKM di kecamaran sunggal The purpose of this study is to analyze the influence of product quality brand image on purchasing decisions through customer satisfaction in MSMEs in Sunggal District.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;218320209-
dc.subjectcitra mereken_US
dc.subjectkualitas produken_US
dc.subjectkeputusan pembelianen_US
dc.subjectkepuasan pelangganen_US
dc.subjectcustomer satisfactionen_US
dc.subjectbuying decisionen_US
dc.titlePengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Melalui Kepuasan Pelanggan pada UMKM di Kecamatan Medan Sunggalen_US
dc.title.alternativeThe Influence of Brand Image and Product Quality on Purchasing Decisions Through Customer Satisfaction in MSMEs in Medan Sunggal Districten_US
dc.typeThesisen_US
Appears in Collections:SP - Management

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218320209 - Rachma Yunita Deliana - Chapter IV.pdf
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218320209 - Rachma Yunita Deliana - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.88 MBAdobe PDFView/Open
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