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https://repositori.uma.ac.id/handle/123456789/28100| Title: | Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Melalui Kepuasan Pelanggan pada UMKM di Kecamatan Medan Sunggal |
| Other Titles: | The Influence of Brand Image and Product Quality on Purchasing Decisions Through Customer Satisfaction in MSMEs in Medan Sunggal District |
| Authors: | Deliana, Rachma Yunita |
| metadata.dc.contributor.advisor: | Siregar, Muhammad Yamin |
| Keywords: | citra merek;kualitas produk;keputusan pembelian;kepuasan pelanggan;customer satisfaction;buying decision |
| Issue Date: | 19-Feb-2025 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;218320209 |
| Abstract: | Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Citra Merek kualitas produk terhadap keputusan pembelian melalui kepuasan pelanggan pada UMKM di kecamaran sunggal The purpose of this study is to analyze the influence of product quality brand image on purchasing decisions through customer satisfaction in MSMEs in Sunggal District. |
| Description: | 101 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/28100 |
| Appears in Collections: | SP - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 218320209 - Rachma Yunita Deliana - Chapter IV.pdf Restricted Access | Chapter IV | 533.2 kB | Adobe PDF | View/Open Request a copy |
| 218320209 - Rachma Yunita Deliana - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.88 MB | Adobe PDF | View/Open |
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