Strategi Komunikasi Pemasaran Ardhina Batik Motif dalam Mempertahankan Kepercayaan Konsumen

Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/28146

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DC Field	Value	Language
dc.contributor.advisor	Hidayat, Taufik Wal	-
dc.contributor.author	Rahminiati	-
dc.date.accessioned	2025-08-29T08:28:59Z	-
dc.date.available	2025-08-29T08:28:59Z	-
dc.date.issued	2025-03-22	-
dc.identifier.uri	https://repositori.uma.ac.id/handle/123456789/28146	-
dc.description	80 Halaman	en_US
dc.description.abstract	Perubahan gaya hidup dan preferensi busana konsumen menjadi salah satu daya tarik bagi para pengusaha UMKM busana untuk memulai usaha. Ardhina Batik, sebagai usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor busana batik, menjadi objek penelitian ini. Changes in Lifestyle and clothing preferences of consumers have become one of the attractive potentials for MSME clothing entrepreneurs to start a business. Ardhina Batik, as a micro, small, and medium enterprise (JvfSME) engaged in the batik clothing sector, became the object of this research	en_US
dc.language.iso	id	en_US
dc.publisher	Universitas Medan Area	en_US
dc.relation.ispartofseries	NPM;188530122	-
dc.subject	Strategi komunikasi	en_US
dc.subject	Strategi komunikasi	en_US
dc.subject	consumer trust	en_US
dc.title	Strategi Komunikasi Pemasaran Ardhina Batik Motif dalam Mempertahankan Kepercayaan Konsumen	en_US
dc.title.alternative	Ardhina Batik Motif's Marketing Communication Strategy in Maintaining Consumer Trust	en_US
dc.type	Thesis	en_US
Appears in Collections:	SP - Communication Science

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188530122 - Rahminiati - Chapter IV.pdf Restricted Access	Chapter IV	4.88 MB	Adobe PDF	View/Open Request a copy
188530122 - Rahminiati - Fulltext.pdf	Cover, Abstract, Chapter I, II, III, V, Bibliography	5.97 MB	Adobe PDF	View/Open