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Title: | Analisis Preferensi Konsumen Buah Rambutan (Studi Kasus:di Kelurahan Berngam kecamatan Binjai kota,Kota Binjai Sumatera Utara) |
Other Titles: | Analysis of Rambutan Fruit Consumer Preferences (Case Study: in Berngam Village, Binjai City District, Binjai City, North Sumatra) |
Authors: | Samosir, Arief Danil |
metadata.dc.contributor.advisor: | Hernosa, Siswa Panjang |
Keywords: | Analisis;Preferensi;Rambutan |
Issue Date: | 23-Aug-2024 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;198220036 |
Abstract: | Penelitian ini bertujuan untuk mengetahui atribut buah rambutan menurut karakteristik konsumen yaitu jenis kelamin, umur, pendidikan, pekerjaan, pendapatan di Kelurahan Berngam dan mengetahui atribut dan level rambutan yang menjadi preferensi konsumen serta untuk mengetahui urutan atribut rambutan. Metode analisis data uji validitas, uji realibilitas dan analisis konjoin. Hasil penelitian menunjukkan bahwa: Uji validitas pada atribut harga, warna, rasa, jenis dan tekstur menghasilkan semua item pemyataan dinyatakan valid dilihat dari nilai sig<0,05 dan pada uji reliabilitas semua item pernyataan dinyatakan reliabel moderat dilihat dari Cronbach's Alpha 0,50- 0, 70 l Responden perempuan lebih banyak membeli rambutan. kelompok umur 26-35 merupakan umur terbanyak 32 orang. responden dengan tingkat pendidikan Dill merupakan konsumen terbanyak yaitu sebanyak 25 orang. responden di Kelurahan Bemgam memiliki pekerjaan yang beragam, dan yang paling banyak adalah konsumen dengan jenis ibu rumah tangga sebanyak 27 orang responden. 2. Atribut buah rambutan yang menjadi preferensi konsumen berdasarkan nilai utility ialah rasa manis, warna merah, harga Rp. 15.000. jenis rambutan binjai dan tesktur lekang kering. 3. urutan atribut buah rambutan menurut kepentingan konsumen rambutan adalah. Rasa, harga, warna, jenis, dan tekstur This study aimed to determine rambutan attributes according to consumer characteristics, namely gender, age, education, occupation, and income in Bergam Village. It also identified the rambutan attributes and levels that consumers preferred, and determined the ranking of rambutan attributes. Data analysis methods included validity tests, reliability tests, and conjoint analysis. The results showed that: Validity tests for the attributes of price, color, taste, type, and texture resulted in all statement items being declared valid, as seen from a sig value <0.05. Reliability tests showed moderate reliability, as seen from a Cronbach's Alpha of 0.50–0.70. Female respondents purchased rambutan more frequently. The 26-35 age group represented the largest group (32 respondents). Respondents with a high education level (Dill) were the largest consumers, at 25. Respondents in Bergam Village had diverse occupations, with the largest number being housewives (27 respondents). 2. Fruit attributes The taste of rambutan is the consumer's preference based on its utility value sweet, red, price Rp. 15,000. types of Binjai rambutan and Lekang texture dry. 3. Order of rambutan fruit attributes according to the interests of rambutan consumers is. Taste, price, color, type and texture |
Description: | 129 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/28709 |
Appears in Collections: | SP - Agribusiness |
Files in This Item:
File | Description | Size | Format | |
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198220036 - Arief Danil Samosir - Chapter IV.pdf Restricted Access | Chapter IV | 5.34 MB | Adobe PDF | View/Open Request a copy |
198220036 - Arief Danil Samosir - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 17.67 MB | Adobe PDF | View/Open |
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