Pengaruh Motivasi Kerja Terhadap Produktivitas Kerja Karyawan Di PT. Bersama Maju Digital Indo

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja terhadap produktivitas kerja karyawan di PT. Maju Bersama Digital Indo. Penelitian ini menggunakan metode kuantitatif dengan sampel sebanyak 76 karyawan yang ditentukan melalui teknik total sampling. Instrumen penelitian menggunakan kuesioner skala motivasi kerja berdasarkan aspek direction, intensity, dan persistence, serta data penilaian kinerja perusahaan untuk variabel produktivitas kerja karyawan yang mencakup aspek disiplin kerja, kualitas pekerjaan, kuantitas output, dan values. Analisis data dilakukan menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, yang dibuktikan melalui persamaan regresi Y = 61,507 + 0,400X. Nilai koefisien determinasi (R2) sebesar 0,445 menunjukkan bahwa motivasi kerja memberikan kontribusi sebesar 44,5% terhadap produktivitas kerja karyawan, sedangkan sisanya dipengaruhi oleh faktor lain di luar variabel penelitian. Hasil analisis deskriptif menunjukkan bahwa motivasi kerja berada pada kategori tinggi (Mean Empirik = 120,08 > Mean Hipotetik = 110) dan produktivitas kerja karyawan berada pada kategori baik (Mean Empirik = 77). This study aims to analyze the effect of work motivation on employee productivity at PT. Maju Bersama Digital Indo. The research employed a quantitative method with a sample of 76 employees, selected using a total sampling technique. The research instruments consisted of a work motivation questionnaire based on the dimensions of direction, intensity, and persistence, as well as company performance appraisal data to measure employee productivity, which includes aspects of work discipline, quality of work, quantity of output, and work values. Data analysis was conducted using simple linear regression. The results indicate that work motivation has a positive and significant effect on employee productivity, as evidenced by the regression equation Y = 61.507 + 0.400X. The coefficient of determination (R2) of 0.445 indicates that work motivation contributes 44.5% to employee productivity, while the remaining variance is influenced by other factors outside the scope of this study. Descriptive analysis results show that work motivation is categorized as high (Empirical Mean = 120.08 > Hypothetical Mean = 110), and employee productivity is classified as good (Empirical Mean = 77).