Pengaruh Local Food, Destination Image Dan Tourist Facilities Terhadap Tourist Satisfaction Di Objek Wisata Waterfront City Pangururan

Abstract

This study aims to analyze the influence of local food, destination image, and tourist facilities on tourist satisfaction at the Waterfront City Pangururan tourist destination. The research employs a quantitative associative approach, with data collected through observation, interviews, and questionnaire distribution. The study population consists of all tourists who visited Waterfront City Pangururan throughout 2024, totaling 242,028 visitors. The sample size was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that local food, destination image, and tourist facilities partially have a positive and significant effect on tourist satisfaction. Simultaneously, these three independent variables also have a positive and significant effect on tourist satisfaction at Waterfront City Pangururan. The findings of this study are expected to provide valuable insights for tourism destination managers in enhancing tourist satisfaction through the development of local food, strengthening destination image, and improving tourist facilities. Abstrak ditulis secara ringkas dan faktual, meliputi tujuan penelitian, metode penelitian, hasil dan simpulan. Penelitian ini bertujuan untuk menganalisis pengaruh local food, destination image, dan tourist facilities terhadap tourist satisfaction di objek wisata Waterfront City Pangururan. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan teknik pengumpulan data melalui observasi, wawancara, dan penyebaran kuesioner. Populasi penelitian adalah seluruh wisatawan yang berkunjung ke Waterfront City Pangururan sepanjang tahun 2024 sebanyak 242.028 orang. Penentuan sampel menggunakan rumus Slovin dengan tingkat kesalahan 10%, sehingga diperoleh sampel sebanyak 100 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan analisis regresi linier berganda dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa local food, destination image, dan tourist facilities secara parsial berpengaruh positif dan signifikan terhadap tourist satisfaction. Secara simultan, ketiga variabel independen tersebut juga berpengaruh positif dan signifikan terhadap tourist satisfaction di Waterfront City Pangururan. Hasil penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pengelola destinasi wisata dalam meningkatkan kepuasan wisatawan melalui pengembangan makanan lokal, penguatan citra destinasi, dan peningkatan fasilitas wisata.