Strategi Pengembangan Usaha Industri Sapu Ijuk Berdasarkan Kondisi Sosial Ekonomi Pemilik Usaha Industri Sapu Ijuk (Studi Kasus : Desa Medan Senembah, Kecamatan Tanjung Morawa, Kabupaten Deli Serdang, Provinsi Sumatera Utara)

Abstract

This study aims to determine the socio-economic conditions broom fibers entrepreneurs and business development strategies broom fibers industry in the village Senembah field. Penelittian is implemented from the month of May until June 2015. This study uses sampling by census, in this study sample is 32 respondents. The sample in this study are a business owner broom fibers in the village of Medan Senembah districts Tanjung Morawa, Deli Serdang regency. Based on the results of the study socio-economic conditions of business owners said to be good and alternative business development strategy broom fibers by using a matrix swot produced several strategies, namely: increasing the number of regular customers, adjusting competitively priced according to product quality, increase production capacity, providing products broom fibers quality, make loans to banks and promotions, improve enterprise management, improve the system of financial records and administration, product innovation attractive broom fibers, fibers derivation products, and utilization of waste broom fibers themselves.