Analisis Persepsi Mahasiswa Akuntansi dan Pelaku Usaha Mikro Kecil Menengah Terhadap Perbankan Syariah di Kota Medan

Abstract

This research aims to obtain the empirical evidence on how the perceptions of accounting students and the perceptions of Micro Small and Medium Enterprises (MSMEs) to sharia banking that are known based on the principal indicators, covenants and the benefits of sharia banking. The method of research is descriptive analysis. Sampling technique of this research is purposive sampling. The samples are 50 accounting students and 50 Micro Small and Medium Enterprises in Medan. The research is behavioral (behavior and perception), that the primary data is obtained by the distribution of questionnaires. Writer tests the validity (validity) and reliability (consistency) on the questionnaire, then perform descriptive data analysis and interpretation of the data. The results of this research indicate that the perception of accounting students about sharia banking based on the principal indicators, covenants, and benefits of sharia banking is good with the average on each indicator more than 50%. And the perception of Micro Small and Medium Enterprises about sharia banking based on principal indicators, covenants and benefits of sharia banking is good with the average on each indicator more than 57%.