Strategi Komunikasi Pemasaran TVRI SUMUT Dalam Meningkatkan Penghasilan Dari Iklan

Abstract

TVRI Station of North Sumatra is a broadcasting institution of public and regional that can relay TVRI North Sumaterais Medan City, Binjai, Tebing Tinggi, Pematang Siantar, Langkat Regency, Deli Serdang Regency, Serdang Bedagai Regencyand Simalungun Regency. The purpose of this study to determine marketing communication strategy TVRI North Sumatra in increasing revenue from advertising. Theories used in this study include the theoretical description of communication, mass communication, marketing communications and marketing communication strategies.The research method used is qualitative descriptive method. Resource persons in this study include Section Head of Business Development and staff of Business Development staff, TVRI North Sumatra marketing activities in increasing the income from advertising through the stages of planning implementation and control. The results showed that TVRI North Sumatra marketing strategy in increasing the income from advertising did not run in accordance with expectations because the target revenue from advertising is not realized