Pengaruh Brand Image dan Harga Terhadap Kepuasan Pelanggan Village Futsal Medan

Abstract

This research aims to test empirically image brand influence, and price, towards customer satisfaction in village customer field futsal. This research type is kausal asosiatif. Does research location in Futsal Village that addressed in Street Abdul Hakim Aley Susuk VIII No. 3 Medan. Kel. Padang Kec Month. Field City New Field. This research in starting from December 2016 reaches by Mei 2017. Population and this research sample is village customer field futsal. Sample determine with sampling purposive method with total respondents of 94 respondents. Independent variable used in this research is brand image, price and customer satisfaction as dependent variable. Data type used quantitative and qualitative and data source from primary data and secondary data. Analysis of data technique used is analysis of multiple regression, test classical assumption and test hypothesis use determination (R2) coefficient, test t by partial, test F by simultaneous with significance 5%. Research result show that by simultaneous and partialthat is independent variable brand image andpriceinfluential by significant towards, customer satisfaction. Prediction ability from third independen variable towards customer satisfaction is as big as 14,6% whereas his waste as big as 85,4% influenced by other factors that excluding from research model.