Pengaruh Nilai Pelanggan dan Program Membership Terhadap Loyalitas Pelanggan Rumah Makan JM Bariani House Medan

Abstract

This research is conducted to examine weather customer value has a positive significant influence on customer loyalty and weather membership program has a positive significant influence on customer loyalty at JM Bariani House Medan. The type of the research is associative. The population of this research is 204 members of JM Bariani House’ Membership Program, using Slovin sample method this research took 134 members as samples. Multiple Linear Regression Analysis Test is used for data analyzing. Resulting adjusted R2 value 0.564 for Determinant Coefficient, significance value 0.000 for F Test, coefficient B value 0.352 for X1 and 0.859 for X2 with significance value 0.000 each for t Test. Findings of this research showed that both customer value and membership program significantly have a positive influence toward customer loyalty at JM Bariani House Medan.