Analisis Rantai Pasok Daging Sapi di Kota Medan

Abstract

The purpose of this study was to determine the beef supply chain and how the efficiency of beef marketing in Medan. The research method used is Promposively. This research sample is 25. Based on the presurvey location determined there is 1 such RPH, then taken by wholesalers (Entrepreneurs) 1 from RPH and sambu markets who sell beef then retailers 1 are taken from traditional sambu and consumer 1 markets from the sambu market . The method used is snowball sampling and Microsoft Excel calculation method. The data used are secondary data and primary data. The study was conducted from October to November 2018. The results showed that the city of Medan (RPH) only served as a place of holding before cutting and slaughtering of animals owned by large traders. There are two beef supply chains in Medan City in distributing their products. Supply chain I starts with Big Traders, Retailers, Consumers and Supply Chain II starting from Big Traders, to Consumers. In supply chain I the value of marketing efficiency is 0.93% and in supply chain II the value of marketing efficiency is 0.93%.