Strategi Komunikasi Pemasaran @Lopo Mandailing Coffe Pada Media Sosial Instagram Di Kecamatan Panyabungan

Abstract

This research is motivated by the marketing communication strategy carried out by Lopo Mandailing Coffee through Instagram which is a social media that is currently popular. Lopo Mandailing Coffee uses Instagram as a medium for marketing. The purpose of this study is to determine the marketing communication strategy through social media Instagram and what factors are supporting and inhibiting the marketing communication strategy through Instagram social media. To obtain data used qualitative research methods by using interview techniques to primary informants and secondary informants. Based on research results that information through instagram can be reached and accepeted by all instagram social media so that it can make the sale of lopo mandailing coffee in promoting its products.