Hubungan Price Discount Dan Brand Equity Dengan Impulse Buying Di Matahari Department Store

Abstract

Penelitian ini berjudul Hubungan Price Discount Dan Brand Equity Dengan Impulse Buying Di Matahari Department Store. Penelitian ini di tulis oleh Rafael Rizaldi (NPM. 181804046) Mahasiswa Program Magister Fakultas Psikologi Universitas Medan Area. Latar belakang penulisan penelitian ini bertitik tolak dari permasalahan yang ditemukan di tempat penelitian yaitu perilaku Price Discount Dan Brand Equity Dengan Impulse Buying Di Matahari Department Store. kemudian penelitian ini bertujuan untuk mengetahui hubungan price discount dan brand equity dengan perilaku impluse buying. This research is entitled The Relationship between Price Discount and Brand Equity with Impulse Buying at Matahari Department Stores. This research was written by Rafael Rizaldi (NPM. 181804046) Student of the Masters Program of the Faculty of Psychology, University of Medan Area. The background of this research is based on the problems found at the research site, namely the behavior of Price Discount and Brand Equity with Impulse Buying at Matahari Department Stores. Then this study aims to determine the relationship between price discount and brand equity with impulse buying behavior