Pengaruh Digital Marketing Dan Ragam Produk Terhadap Minat Beli Sambal Abc Pada Ibu Rumah Tangga Di Kelurahan Helvetia

Abstract

Untuk mengetahui pengaruh digital marketing dan ragam produk secara bersama- sama terhadap minat beli sambal ABC pada ibu rumah tangga di kelurahan Helvetia. Penelitian ini menggunakan penelitian asosiatif yaitu penelitian yang bertujuan untuk mengetahui hubungan dua variabel atau lebih, dimana variabel diukur dengan skala likert. Dalam penelitian ini menggunakan sampel ibu rumah tangga terhadap minat beli sambal ABC sebanyak 96 orang. Berdasarkan hasil penelitian disimpulkan bahwa digital marketing dan ragam produk bersama-sama berpengaruh dan signifikan terhadap minat beli sambal ABC pada ibu rumah tangga di kelurahan Helvetia To find out the effect of digital marketing and various products together on the interest in buying ABC chili sauce among housewives in the Helvetia village. This study uses associative research, namely research that aims to determine the relationship between two or more variables, where the variables are measured using a Likert scale. In this study using a sample of housewives on the interest in buying chili ABC as many as 96 people. Based on the results of the study, it was concluded that digital marketing and product variety together had a significant and significant effect on buying interest in ABC chili sauce among housewives in Helvetia village.