Pengaruh Daya Tarik Wisata dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Berkunjung pada Kawasan Wisata Alam Syaakirah The View

Abstract

Penelitian ini bertujuan untuk menguji pengaruh daya tarik wisata daln electronic word of mouth (e-wom) terhadap keputusan berkunjung pada kawasan wisata alam Syaakirah The View. Penelitian ini menggunakan jenis penelitian deskriftif dengan pendekatan kuantitatif, yang diukur menggunakan metode berbasis regresi linier berganda dengan program SPSS 25. Pengumpulan data melalui penyebaran kuesioner. Populalsi dari penelitian ini adalah followers Instagralm Syaakirah The View dengan sampel penelitialn ini sebalnyalk 99 responden. Teknik pengambilan sampel menggunalkan metode accidental sampling. Teknik analisis data yalng dilalkukan dengan menggunakan uji instrument, uji asumsi klasik, uji statistik, daln uji hipotesis. Berdasarkan hasil penelitian menunjukkaln bahwal (1) Daya Tarik Wisata berpengaruh positif daln signifikan terhadap Keputusan Berkunjung pada kawasan wisata alam Syaakirah The View, (2) Electronic Word Of Mouth (EWOM) berpengalruh positif daln signifikaln terhaldalp Keputusaln Berkunjung paldal kawasan wisalta alalm Syalalkira The View. (3) Daya Tarik Wisata dan Electronic Word Of Mouth (E-WOM) secara simultan berpengaruh positif dan signifikan terhaldap Keputusan Berkunjung pada kawasan wisata alalm Syaakirah The View. This research aims to examine the influence of tourist attractions in electronic word of mouth (e-WOM) on the decision to visit the Syaakirah The View natural tourist area. This research uses descriptive research with a quantitative approach, which is measured using a multiple linear regression-based method with the SPSS 25 program. Data collection is through distributing questionnaires. The population of this research is followers of the Instagram Syaakirah The View with a sample of 99 respondents. The sampling technique uses the accidental sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests, and hypothesis testing. Based on the research results, it shows that (1) Tourist Attractions have a positive and significant effect on the Decision to Visit Syaakirah The View natural tourist area, (2) Electronic Word Of Mouth (EWOM) has a significant positive influence on the decision to visit the Syalalkira The View natural tourist area. (3) Tourist Attraction and Electronic Word of Mouth (E-WOM) simultaneously have a positive and significant influence on the decision to visit the natural tourist area of Syaakirah The View.