Peran Public Relations dalam Mengelola Publikasi Program Kemitraan di Telkom Regional I Medan

Abstract

The role of public relations in a company is to build the image of the company and a bridge of information from the company to the public. In order for a Public Relations can build a good relationship with the public and so the public can be adequate in receiving information about the company then the need for information dissemination activities called publications. the purpose of this research is to know the role of public relations in managing the publication of partnership programs and how the role of public relations in publishing news partnership program at PT.Telkom Regional I Medan. The research method used in this research is a qualitative approach, this type of research aims to create description and description systematically, factually and accurately about the facts and the nature and relationship between phenomena are investigated by collecting data and then analyzed to obtain conclusions. this research is done by direct observation and interview with public relations parties. from the results of this study, it can be said that the role of public relations in order to build the image of PT.Telkom Regional I as a whole has been running quite well.