Impulse Buying Produk Non Promo Ditinjau dari Jenis Kelamin di Hypermart Sun Plaza Medan

Abstract

Research aims to known the distinction impulse buying products non-promo viewed from sexes in Hypermart Sun Plaza Medan. Impulse buying could be described as unplanned and often uncontrolled urge to buy products. Methods of data collection using questionnaires. Analysis of the data used quantitative methods, one way anova analysis. The sampling technique used non-probability . sampling with approach accidental. Scale this research consisting of characteristic impulse buying based on theories Rook and Fisher ( 1998 ), namely: spontaneity; power, compulsions, and intensity; fervency and stimulation; and an indifference to gord While indicators variable this measured by 8 item statement adopted from Rook & Fisher ( 1995 ) in Bayley and Nancarrow ( 1998 ). This scale also adopt a questionnaire dimensions behavior purchase spontaneous Mick ( 1996 in lstijanto, 2005 ) in data primary. Population of this research is consumer shopping at Hypermart Sun Plaza during the research progress of 3692 people. To know the validity and reliability of measuring tools and research was undertaken with a sample of as many as 110 people with an age limit of 20-JO years. Based on the results of the analysis of Variance calculation on one line (one-way anova), note there are differences in impulse buying products non-promo viewed .from sexes, men and women, where women are more impulsive than men. These results are known by looking at the value or coefficient of divergence with the Anova coefficients of F = 46, 17 3 with p = 0. 000< 0. 050. Based on these results, the hypothesis proposed " there are difference impulse buying products non-promo review of sex which women more impulsive than men", declared admissible.