Perancangan Model Sandal Kulit Pria Khas Bunut di UD. Anindya 2 Dengan Metode Kansei Engineering

Abstract

Desa bunut merupakan salah satu lokasi yang terkenal dengan UKM yang memproduksi sandal dan sepatu kulit kualitas terbaik. Produk sandal dan sepatu dari desa bunut yang sudah sampai tingkat nasional, bahkan mancanegara membuat salah satu produk dari desa ini menambah nilai jual yang terkenal dipasar. Namun berdasarkan persepsi konsumen tentang Desain sandal kulit yang dipasarkan oleh UD. Anindya 2 tersebut, Desain sandal saatginigmasihgmemilikigkekurangan, gdangkonsumengbelumgmendapatkan kepuasangketikagmembeligsandalgOlehgkarenagitugperlugdilakukangperancangangulanggsandalgkulitgpriagberdasarkangemosionalgdangperasaangkonsumengdan mewujudkannya kedalam bentuk nyata, sehingga kepuasan konsumen dapat tepenuhi. Karena keinginan dan perasaan konsumen berbeda beda dan bersifat abstrak, maka metode yang dipilih pada penelitian ini adalah metode Kansei Engineering. Metode Kansei Engineering ini digunakan untuk mengetahui keinginan konsumen berdasarkan aspek psikologi, yaitu perasaan dan emosi konsumen, sehingga akan mempermudah dalam menerjemahkangkeinginangkonsumengkedalamgdesaingproduk. Penarikan sampel yang diambil dan dilakukan penelitian sebanyak 50 orang. Teknik pengolahan data dilakukan dengan menggunakan metode Kansei Engineering, hasil dari pengolahan data yang berupa perhitungan akan dianalisa, dilakukan pemecahan masalah, lalu diberikan rekomendasi perbaikan desain. Hasil penelitian ini menghasilkan 25 kata-kata Kansei dan terpilih kata kansei yaitu Desain sandal yang menarik, elegan, simpel, awet, Ringan, Motif batik, dan Proporsional. Spesifikasi kategori sandal kulit pria yang terpilih adalah Model sandal kulit semi outdoor, memiliki warna natural kulit yaitu coklat, bentuk tali silang, memakai jenis kulit sapi asli, kualitas bagus dan awet, bermotif Batik dan memiliki bobot yang ringan. Bunut village is a one of famous location for SMEs (Small Medium Enterprise) that produce the best quality leather sandals and shoes. Sandals and shoes products from Bunut village which have reached the national level, even abroad make one of the products from this village add to the selling value which is well-known in the market. Based on consumer perceptions of the leather sandals design marketed by UD. Anindya 2, the current sandals design still had shortcomings, and consumers did not get satisfaction when buying sandals. Therefore it was necessary to redesign men's leather sandals based on the emotions and feelings of consumers and make them into a real form so that consumer satisfaction could be met. Because the desires and feelings of consumers were different and abstract, the method chosen in this research was the Kansei Engineering method. The Kansei Engineering method was used to find out consumers' desires based on psychological aspects, those were consumers' feelings and emotions so that it would be easier to interprete consumer desires into product designs. Sampling used the Slovin method, which was a way of taking samples using a formula that was carried out on the total population, and only 50 respondents were taken and research was carried out. The data processing technique was carried out using the Kansei Engineering method, the results of data processing in the calculations form would be analyzed, problem-solving was carried out, and then recommendations for design improvements were given. The results of this study resulted in 25 Kansei words and the selected Kansei words were sandal designs that were attractive, elegant, simple, durable, lightweight, batik motifs, and proportional. The specifications for the selected men's leather sandal category were semi-outdoor leather sandal models, natural leather (brown) color, cross strap shape, using genuine cow leather, good quality and durable, Batik patterned, and lightweight.