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29-Apr-2020
Pengaruh Ekuitas Merek dan Harga Terhadap Keputusan Pembelian Smartphone Oppo Pada Mahasiswa Fakultas Ilmu Budaya Universitas Sumatera Utara
Manullang, Alwin Septana
Suryani, Wan; Syahriandy
2-Sep-2021
Pengaruh Gaya Hidup dan Kelompok Referensi Terhadap Keputusan Pembelian Sepatu Sneakers (Studi Kasus Fakultas Ekonomi Prodi Manajemen Stambuk 2019 Universitas Katolik Santo Thomas)
Jawak, Mega Selfriska Br
Tarigan, Eka Dewi Setia
23-Sep-2021
Pengaruh Digital Marketing dan Potongan Harga Terhadap Keputusan Pembelian pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Medan Area di Platform Belanja Shopee
Famelia, Anggeun
Suryani, Wan
23-Jun-2021
Pengaruh Social Media dan Word of Mouth Terhadap Keputusan Pembelian Parfum MJ di Kota Medan
Prasabella, Ria
Tawila, Lailan
7-Oct-2021
Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada Perusahaan CV. Pondok Indah Pasar Buah
Laia, Tanoatulo
Sugito
26-Aug-2021
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada Butik Adah Mode di Kota Medan
Yanti, Ulfa Fitria
Sugito
7-Jul-2021
Pengaruh Viral Marketing, Celebrity Endorsement dan Brand Awareness Terhadap Keputusan Pembelian pada Geprek Bensu Medan
Siringoringo, Anggelia
Tawila, Lailan
30-Jun-2022
Pengaruh Promosi dan Harga di Shopee Terhadap Keputusan Pembelian Produk Fashion pada Mahasiswa Fakultas Ekonomi Universitas Katolik Santo Thomas Medan
Situmorang, Uria Yanita
Tawila, Lailan
16-Aug-2022
Pengaruh Advertising dan Store Atmosphere terhadap Keputusan Pembelian pada Dialog Coffee Deli Serdang
Sabillah, Audrey Faiq
Tarigan, Eka Dewi Setia
20-Apr-2022
Pengaruh Promosi dan Citra Merek Terhadap Keputusan Pembelian pada Perum Perumnas Proyek Sumatera Utara
Hasibuan, Sholahuddin Al-Ayyubi
Rafiki, Ahmad; Yunita, Nindya
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Hasibuan, Sholahuddin Al-Ayyubi
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Hasugian, Rusaldi Brianto
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Hulu, Ivana Elisha Sheila
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Jawak, Mega Selfriska Br
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Laia, Tanoatulo
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Lesmana, Itje Rida
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Manullang, Alwin Septana
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Nasution, Lily Nur Indah Sari
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Nehemia, Tamariska Praveena
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harga
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product quality
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service quality
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digital marketing
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kualitas pelayanan
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online customer review
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price
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kepercayaan
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Date issued
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2023
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2024
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2022
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2021
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2020