Please use this identifier to cite or link to this item:
Title: Pengaruh Digital Marketing Dan Ragam Produk Terhadap Minat Beli Sambal Abc Pada Ibu Rumah Tangga Di Kelurahan Helvetia
Other Titles: The Influence of Digital Marketing and Product Variety on Interest in Buying Sambal Abc for Housewives in Helvetia Village
Authors: Rizky, Sieke
metadata.dc.contributor.advisor: Amelia, Wan Rizca
Syahputri, Yuni
Keywords: Digital Marketing;Product Variety;Buying Interest;Ragam Produk;Minat Beli
Issue Date: 5-May-2023
Publisher: Universitas Medan Area
Series/Report no.: NPM;168320281
Abstract: Untuk mengetahui pengaruh digital marketing dan ragam produk secara bersama- sama terhadap minat beli sambal ABC pada ibu rumah tangga di kelurahan Helvetia. Penelitian ini menggunakan penelitian asosiatif yaitu penelitian yang bertujuan untuk mengetahui hubungan dua variabel atau lebih, dimana variabel diukur dengan skala likert. Dalam penelitian ini menggunakan sampel ibu rumah tangga terhadap minat beli sambal ABC sebanyak 96 orang. Berdasarkan hasil penelitian disimpulkan bahwa digital marketing dan ragam produk bersama-sama berpengaruh dan signifikan terhadap minat beli sambal ABC pada ibu rumah tangga di kelurahan Helvetia To find out the effect of digital marketing and various products together on the interest in buying ABC chili sauce among housewives in the Helvetia village. This study uses associative research, namely research that aims to determine the relationship between two or more variables, where the variables are measured using a Likert scale. In this study using a sample of housewives on the interest in buying chili ABC as many as 96 people. Based on the results of the study, it was concluded that digital marketing and product variety together had a significant and significant effect on buying interest in ABC chili sauce among housewives in Helvetia village.
Description: 83 Halaman
Appears in Collections:SP - Management

Files in This Item:
File Description SizeFormat 
168320281 - Sieke Rizky - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.31 MBAdobe PDFView/Open
168320281 - Sieke Rizky - Chapter IV.pdf
  Restricted Access
Chapter IV369.32 kBAdobe PDFView/Open Request a copy

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.