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Issue Date
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12-Apr-2023
Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Cafe Sada Coffee Medan
Wardani, Seren Yulika
Nst, Amrin Mulia Utama; Effendi, Ihsan
Apr-2023
Pengaruh Suasana Toko Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian Ulangpada Pelanggan Swalayan 88 Medan
Trysakti, Ryan Iqbal
Pribadi, Teddi
16-Nov-2022
Pengaruh Social Media Marketing dan Store Atmosphere terhadap Keputusan Pembelian pada Coffee Dante 2 Medan
Sembiring, Jordan Andreas
Aisyah, Nur
15-Dec-2022
Pengaruh Promosi di Media Sosial dan Word of Mouth terhadap Keputusan Pembelian pada Cafe Eats and Treats Barista Cafe Medan
Arrozi, M Zauhary
Lubis, Adelina
12-Apr-2023
Pengaruh Promosi di Media Sosial dan Kualitas Produk terhadap Keputusan Pembelian pada Jawara Roti dan Kue Cabang Taruma Medan
Rangkuti, Fahmi Rizki Aulia
Pribadi, Teddi
Oct-2023
Pengaruh Sertifikasi Halal dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Mie Samyang Korea (Studi pada Generasi Milenial Kecamatan Medan Marelan)
Simbolon, Santi Br Tarigan
Nasution, Amrin Mulia Utama
6-Oct-2023
Pengaruh Brand Experience, E-Service Quality dan Online Advertising terhadap Keputusan Pembelian Berlangganan Premium Aplikasi Streaming Musik Spotify pada Masyarakat Lingkungan XI Kelurahan Tanjung Rejo Medan
Sihotang, Jhonatan Krismanto
Sabrina, Hesti; Syahputri, Yuni
7-Aug-2023
Pengaruh Brand Ambassador dan Digital Marketing terhadap Keputusan Pembelian Produk Madurasa di Kecamatan Medan Timur (Studi Kasus pada PT. DBM Medan)
Siregar, Lia Apriani
Pribadi, Teddi; Aisyah, Nur
Oct-2023
Pengaruh Halal Awareness, Celebrity Endorser dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik Maybelline (Studi Kasus Mahasiswi Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara)
Rahayu, Sri
Khairunnisak
Aug-2023
Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Produk pada E-Commerce Tokopedia (Studi Kasus Kecamatan Medan Sunggal)
Sirait, Nathania Evanthe
Tarigan, Eka Dewi Setia
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Abidin, Toha
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Amalia, Fanny
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Anggara, Dwiki
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Anggraini, Novianti
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Anggreani, Yeusy Tri
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Arrozi, M Zauhary
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Ashaq, Diota Bilta La
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Aulia, Adisti
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Azmi, Nurul
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Bangun, Jessyca Latersya Br.
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Subject
41
purchase decision
18
purchasing decisions
12
harga
10
kualitas pelayanan
10
price
9
product quality
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gaya hidup
8
kualitas produk
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brand image
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Date issued
31
2021
23
2023
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2024
11
2022
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2020