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https://repositori.uma.ac.id/handle/123456789/27564| Title: | Strategi Komunikasi Pemasaran Kedai Kopi Akhirnya Coffee |
| Other Titles: | Coffee Shop Marketing Communication Strategy Finally Coffee |
| Authors: | Putra, M. Ugeng Dwi |
| metadata.dc.contributor.advisor: | Isabela, Rehia K Auza, Ara |
| Keywords: | komunikasi pemasaran;marketing communications;Mou |
| Issue Date: | 15-Jul-2024 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;178530083 |
| Abstract: | Penelitian ini dilatar belakangi oleh pertumbuhan bisnis warung kopi yang menjamur. Banyaknya bisnis warung kopi yang berkembang membuat para pengusaha warung kopi harus memiliki strategi pemasaran untuk bertahan ditengah persaingan yang semakin sengti. This research is motivated by the growth of mushrooming coffee shop businesses. The number of growing coffee shop businesses makes coffee shop entrepreneurs have to have a marketing strategy to survive amidst increasingly fierce competition. |
| Description: | 95 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/27564 |
| Appears in Collections: | SP - Communication Science |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 178530083 - M. Ugeng Dwi Putra - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.48 MB | Adobe PDF | View/Open |
| 178530083 - M. Ugeng Dwi Putra - Chapter IV.pdf Restricted Access | Chapter IV | 372.68 kB | Adobe PDF | View/Open Request a copy |
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