Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/28146| Title: | Strategi Komunikasi Pemasaran Ardhina Batik Motif dalam Mempertahankan Kepercayaan Konsumen |
| Other Titles: | Ardhina Batik Motif's Marketing Communication Strategy in Maintaining Consumer Trust |
| Authors: | Rahminiati |
| metadata.dc.contributor.advisor: | Hidayat, Taufik Wal |
| Keywords: | Strategi komunikasi;Strategi komunikasi;consumer trust |
| Issue Date: | 22-Mar-2025 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;188530122 |
| Abstract: | Perubahan gaya hidup dan preferensi busana konsumen menjadi salah satu daya tarik bagi para pengusaha UMKM busana untuk memulai usaha. Ardhina Batik, sebagai usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor busana batik, menjadi objek penelitian ini. Changes in Lifestyle and clothing preferences of consumers have become one of the attractive potentials for MSME clothing entrepreneurs to start a business. Ardhina Batik, as a micro, small, and medium enterprise (JvfSME) engaged in the batik clothing sector, became the object of this research |
| Description: | 80 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/28146 |
| Appears in Collections: | SP - Communication Science |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 188530122 - Rahminiati - Chapter IV.pdf Restricted Access | Chapter IV | 4.88 MB | Adobe PDF | View/Open Request a copy |
| 188530122 - Rahminiati - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 5.97 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.