Faktor-Faktor yang Mempengaruhi Permintaan Buah Pepaya di Kota Medan (Studi Kasus : Di Pasar Petisah Kecamatan Medan Petisah, Kota Medan Provinsi Sumatera Utara)

Abstract

This research is guided by Mitra Lubis Musika SP, M.Si as chairman of the commission supervising and Rahma Sari Siregar SP, M.Si as a member of the supervising committee. This study was conducted to determine how the demand for papaya in Petisah market and the factors that influence consumer demand for papaya in Petisah Market. The sampling method is done by purposive sampling method. respondents in this study is that consumers still buy papaya fruit papaya on the market Petisah. information from papaya fruit vendor in the Market Petisah and samples taken are as many as 35 samples of papaya fruit consumers. The data collected are primary data and secondary data. The analytical method used is multiple linear regression with SPSS software tools prangkat 18. The results showed: 1) the demand in the market Petisah papaya with average demand is for 16 up to 20 pcs/month by the average percentage that is equal 85.71%. 2) factors that affect demand for papaya in the market simultaneously Petisah positive effect is the price of papaya fruit, other fruit prices, the number of dependents and income. Variable positive and very significant is the consumer's income.