Hubungan Antara Harga Diri Dengan Minat Membeli Pakaian Bermerk Pada Mahasiswa Fakultas Ekonomi Universitas Sumatera Utara

Abstract

this research is aimed to know the relationship between self-esteem with interest of buying branded clothes to female student of faculty of economics of north sumatera university. assuming the higher the self-esteem, the higher the buying interest. Subjects in this study were female students of economics faculty of north sumatera university which amounted to 42 female bu using purpast technique sampling measuring instrument used that is likert scale at self-esteem consist of 30 item and 30 item buying interest. The result of the analysis showed the coefficient of the self-esteem 0.910 and buying interest 0.909, data analysis using product moment correlation with the value of Rxy coefficient 0.517 with significant p 0.000 means 0.0050 coefficient determinant R 0.267 showed self-esteem contributed 26.7% against buying interest. In general, the result of this study states that self-esteem is high with the value of empirical average obtained 86.17. based on the data analysis, the hypothesis proposed in this study stated acceptable, there is a positive relationsip between self-esteem with buying interest, meaning the higher the self-esteem the higher the buying interest.