Persepsi Perokok Aktif terhadap Label Pictorial Health Warning (Studi Deskriptif pada Masyarakat Desa Rumah Kabanjahe)

Abstract

This research in the wake of the issuance of Government Regulation No. 109 of 2012 which states any tobacco product is required to include images and text health warning / pictorial health warning with the aim to reduce the adverse health impact, protecting the productive age population and increasing public awareness of the dangers of smoking. Against the background of the norm of the government, this study intended to determine the perception of active smokers against pictorial health warning labels on packs of cigarettes there. In this study, the method used is descriptive method with qualitative data. Data collected by interviews with sources, literature and documentation. From the research that has been done, smokers know their pictorial health warning labels on packs of cigarettes and smokers can understand the meaning of their label. Knowledge smokers against pictorial health warning label does not necessarily make the smokers to quit smoking, they continue to smoke because of the experience they have never suffered from the consumption of cigarettes. Effects felt after all this time smoking is not in accordance with what is stated on the packaging of the cigarettes