Hubungan Konformitas dengan Perilaku Konsumtif dalam Pembelian Kosmetik pada Remaja Putri di Mall Thamrin Plaza Medan

Abstract

Research aims to understand conformity relations with the behavior consumptive in cosmetics purchases on adolescent girls at mall thamrin plaza field. Assuming the higher conformity adolescent girls the higher consumption behavior .On the contrary , the lower conformity adolescent girls and the lower behavior consumption . Subject to the research is adolescent girls who are on accompanied cosmetics in the sun mall Tamrin Plaza their 30 people were . The sample technique is incidental .A measuring instrument used the scale likert on conformity consisting of 30 aitem and 30 aitem on conduct consumption .The analysis shows the conformity 0.918 reliability and behavior consumptive 0.906 . Analysis of data employing correlation product moment of = coefficient -0,533 with p = 0,000 means p = & it; 0,050 .The r2 determinant = 0,425 show conformity contributions of 42,5 % to conduct consumption . In general the results of this research stated that conformity with an average empirical average obtained the 90,13 whereas behavior consumptive with an average average obtained 83,13 empirical .Based on data analysis , then hypothesis advanced by in this research otherwise admissible , which is there are a positive relationship between conformity with the behavior consumption .This means that the higher conformity the higher consumption behavior .