Strategi Komunikasi Humas Rumah Sakit Umum Sari Mutiara Medan dalam Membangun Citra Perusahaan

Abstract

In an era of growing and more and more of this rivalry, every company should be able to compete in all respects especially in improving image. With the rise of the image, the public can see the quality of the company and it's effect on the programs that run the company. As for the purpose of the study is to know the communication strategy of public relations Pearl Essence Field Hospitals in building a company's image. This study used a qualitative research approach. The technique of collecting data by the method of observation, interviews, literature studies, documentation. Data analysis in research done with the reduction of the data, the presentation of data and verification. The results showed for building a good image, public relations General Hospital Sari Mutiara terrain, can not work alone, but must form a team collaboration to obtain or achieve the goals that have been set a good image i.e. in the eyes of the consumer or patient and simultaneously benefit the running mates.